SEO and online reviews have always been going hand in hand. According to a survey conducted by Moz, online reviews are estimated to get 10% higher results in Google search results than those who don’t.
How Does Online Reviews Effect SEO ranking?
If you are aiming for stellar rankings in the search engines like Google, a continuous flow of contents updated by your customers is necessary. According to a survey, major brands in the world are ranking their websites based on such user-generated content.
Moreover, online reviews also play a crucial role in decision making while buying any product online. 90% of the local customers check the reviews of the local business before buying any product or service from them.
If you are a business who is targeting local people, then you must try getting some reviews or outsource it to any agency that provides local SEO packages. More than 70% of the customers stated that they purchase only when they see a lot of positive reviews for a brand.
Online Reviews – Few More Benefits
As seen above, we have learnt what the importance of online reviews is? But, what makes the online reviews so special in SEO? So, here are some of those benefits given by the online reviews:
Visibility on Multi-Channel
Apart from Google, there are many other search engines like Bing, Yahoo, etc. These serve as an additional traffic channel if the reviews of your product or service are ranking on them. However, this does not require any special management for ranking in other search engines.
Zero Risk and Minimal Effort
Since users write reviews, you do not need to worry about the content generation. You need to encourage your clients or customers to leave their honest feedback on the platforms of your choice.
Using these reviews as marketing tools will have zero risks involved. In short, with zero risk and minimal effort, your product can reach a few more customers with the help of positive reviews.
If your customers do not have a platform to express their opinion about your products, you will not have an idea of what areas your product or service needs to be improved.
You have to constantly listen to the voice of your customers and keep improving your services. This shows your trust and care towards your customers and brings in more business in the long run.
Businesses can make use of online reviews as a micromarketing opportunity. These reviews help in getting laser target audience for your business where most marketing campaigns fail to perform.
Builds Trust For Your Brand
Building trust for the brand is one of the most important things to be taken care of in any business. If you are a new startup, online reviews will help your company in building the trust and confidence in your products.
This gives your potential customers an idea about how good is your product or service.
Discover What Makes Your Customers Happy
Apart from the areas to improve your products or services, online reviews also help you to understand what areas of your business customers are most happy about and take advantage of it.
If your customers love any specific point of your business, you can use it as the main selling point of your business.
Review sites like Yelp are most powerful when it comes to lead generation. Most of the people go through such review sites in order to get complete information about a business. In order to get better leads, you need to fill out your business information and request your clients for reviews.
How to Make Use of the Online Reviews to Grow Business?
Success Testimonials on Social Media
Nowadays, social media has become one of the powerful channels to promote any business.
By posting success stories and testimonials of your business on social media, it can gain more exposure and business. Also, success stories have a positive impact on the buying behaviour of your customers. This also increases customer loyalty.
You can also use customer reviews for promotional emails. As per a survey, an average person spends 30% of his working hours on checking his emails. So, there is a huge potential to drive-in sales through the promotional emails method.
Use Customers as Brand Ambassadors
Generating high-quality content always can be a daunting task. Why not make your customers as brand ambassadors for your business? Customers have a strong and unique voice to promote your business. You can make use of it.
These are some of the best ways how you can make the best use of online reviews for your business. These methods come in handy, especially if you are a newly established business.