Planning events without advertising events does not mean much. Best-placed plans will be ineffective if people don’t know about your event in the first place.
There are many marketing strategies that can be useful for event marketers, but one proven and true method that almost always gives a positive return on investment is email marketing.
Emailing your mailing list is an effective way to handle security information, and if you manage your e-mail properly, it can also be an effective way to generate ticket sales.
Here are some tips to help you promote your event:
E-marketing best practices
Email event marketing is like any other email marketing campaign. There are some best practices that will ensure a more successful campaign.
Use an event email template
Of course, developing an email isn’t necessarily difficult, but why do you leave any detail random? Using an email template means you can get a specially designed, attractive email effortlessly.
Look for a template that makes it easy to add your own event branding elements . The template will help ensure consistent messaging and let the recipient know that the email is coming from you.
It will also save you time on completing the design, which will of course save you money and help you stay within your budget.
Segment your list
If you have a large mailing list, it is important to break it down into separate segments. If you are promoting a local personal event, such as a conference or exhibition, you will want to focus on the people on your list who are in the city where the event is taking place, and then on those who are within a reasonable distance of the trip. This will keep your open metrics and clicks high.
If the upcoming event has large-scale coverage in a particular industry or field, then you can spread it to a national audience, but you don’t necessarily want to start there.
Your goal is to get people to buy tickets or register, so you need to send emails primarily to the most qualified members of your audience.
If you are planning an online event or webinar, invitations can be sent to everyone.
Email performance monitor
Email marketing knows that all campaigns need to be monitored for performance. Track open bids, clickthrough rates, and conversions.
If you follow these numbers, you will be able to understand what works and what does not. It will also allow you to improve your e-campaigns in the future.
One thing you can do is test the parts of the email and email to see which gets the most cravings A / B check the subject, CTA text, CTA button placement or a copy of the email.
This simple step can help you really hone your campaign and its content to deliver the best revenue.
Include a description of the event and details
Your email marketing strategy needs to include details of your event, otherwise what’s the point?
This may seem like an obvious point, but it’s worth remembering how often an invitation email is too vague to be effective.
Be sure to include the date, time, and location. But also give people a reason to visit. Add a description of the event that clearly outlines why your audience should be attending. Tell them what they can expect to see / do, who the entertainers / speakers / presenters will be and what they can get from the visit.
Write it down.
Provide valuable content
To increase the likelihood of opening and reading, your email should be in your Inbox. Providing valuable content can help you avoid being marked as spam.
People will not open emails to you in the future if your invitation email is uninteresting or lacks the information they expected.
Including images, GIFs, and video content is a great way to interact with your audience. It’s also a great way to work on some elements that will provide you with a little social proof. If it’s an annual event, for example, include pictures and videos from last year that show visitors having a great time. No one wants to stay out of time and if you can position your event as popular and exciting, you will most likely get more sales.
Don’t overload your emails with invitations, but consider including a link to a blog post or content on your corporate event website in your future or subsequent emails .
If you can constantly offer content that people want to see / read, you can be sure that emails from you will be opened.
Send an automated email
Using an automated electronic system will save you time. Just upload your contacts, choose your template, fill out a copy in any clever or creative way, and send it. You can schedule emails to be sent at a specific time and segment the list so that specific users receive specific emails. For example, if someone purchased tickets through your invitation email, you don’t need to send them a purchase reminder. But if someone went to the purchase page and did not buy tickets, they will need a reminder to buy.
These tools will help you personalize the storylines. The recipient is much more likely to open an email with their own name in the subject line than a broader and more general email.
Send an email for observation
It is important to send an email that is submitted after the invitation.
Most advertisers and marketers will start advertising events a month before the event. This is a long time between the initial invitation and the event itself. It is possible that stakeholders may completely forget about your event. You can send free emails using sendinblue. They offer 9000 free emails per month. Check out sendinblue review
The following emails will help ensure that everyone who wants to visit visits.
The number of emails you want to send will depend on the timeline. The further your event is from the invitation, the more follow-up you may need to submit. But remember, no one wants their inbox to be cluttered with messages, so don’t overdo it.
Allow time between emails so that people don’t unsubscribe or ignore you completely.
Always send observations a week before or a week of your event. Many people wait until the last minute to buy tickets for events. It is not uncommon for people to think that they have a lot of time to buy, and then it completely drives them crazy. Don’t leave this money on the table!
Email design tips to help you stand out
Email marketing is just as effective as emails themselves. People receive dozens of emails every day, and to open them AND register a recipient, you will need to design the email correctly.
Make the CTA perfectly clear
Make sure your call to action is clear and effective.
Instead of just including links, use the CTA button. Buttons are more obvious and perform 33% better than hyperlinks .
Make the button a color that will stand out from the rest of the email. Consider using a bold color that applies to your brand, or just a bold color that has not been used elsewhere in your email. Read about best email services
Keep the text short: something like “Register Now” or “Buy Tickets” will work best. If you are unsure, this is a test that you can check A / B.
You want, especially during follow-up, to create a sense of relevance and the presence of an obvious, valid button will allow readers to act on this urgency.
Optimize for mobile devices
People spend a lot of time on their phones, so it’s important that your emails are mobile-friendly. It’s a pretty safe bet that if your email isn’t legible on your mobile device, your recipient won’t click, and they’re unlikely to open future emails to you.
Most email developers will allow you to optimize for mobile devices, just be sure to preview and check things out before sending them.
Make it easy to register
Don’t make it difficult for people to buy tickets from you. Your event can be great, but if people have to work too hard to find out where and how to buy tickets, they’re just going to go.
We mentioned a clear CTA, but you also need to make sure that the page you send them to is easy to navigate. Make payment and registration easy.
Don’t forget to brand your ticket page so that visitors are not confused and know that they are really in the right place.
Use an event ticket system to facilitate this process. Look for a vendor that also offers integration with email marketing platforms and / or allows you to develop branded emails and import contacts.
Email event marketing is a surefire way to spread the word about your event and set yourself up for success . If you want to increase the number of visitors and increase ticket sales, this is a great place to start email. Follow the best design practices and tips outlined in this post and take advantage of ticket sales!